Archive for February, 2016

Frozen! The Academy Nominated Movie

Frozen_(2013_film)_posterFrozen is a 2013 3D computer-animated musical fantasy film. It was released on 27th November, 2013 in the United States and 13th November 2013 in El Capitan Theatre. With a run time of 102 minutes, it was produced by Walt Disney Animated Studios for Walt Disney Pictures, directed by Chris Buck and Jennifer Lee. It was written by Jennifer Lee who previous also helped directed this movie along with Chris Buck and produced by Peter Del Vecho. It serves as an inspirational fairytale and story of a princess with uncontrollable powers due to which she remains hidden in a single room.

Frozen is also Nominated and won two Academy Awards for Best Animated Feature and Best Original Song (“Let It Go”). It is also nominated for two Grammy Awards for Best Compilation Soundtrack for Visual Media and Best Song Written for Visual Media (“Let It Go”).

Frozen moral theme is that love can thaw anything and love doesn’t have to be romantic love but it can be love of family and unity which is one of the strongest loves is any person’s life. It shows that family never leaves you in your time of need. Not only that it also shows that the we have great power inside of us and if we are afraid of that power and wont embrace it then only way it’s going to end is badly. Whereas great power can be a lot useful if you just learn how to embrace the power. “Let it go” is one of the famous tracks of 2013 and it’s been told that the whole story was written on the perspective of this song. Indina Menzel who also did the voice of Princess Elsa in the movie sang this song and then performed on the Stage of Academy Awards.


The Animation principle of Disney

When we see something, hear it or taste it, our brain is gathering information and giving signals that help us understand what we are looking at. It is a complex mechanism of inputs and outputs that are better than many computers. It is nature’s way of helping us look and respond to everything. Over the years, animations have evolved. From web pages to 3D IMAX movies, we are going through new ways to look at the world. Disney over the century has been a pioneer of the animation industry.

The twelve principles that were laid down by Frank Thomas and Ollie Johnson are still relevant as they were when The Illusion of Life was introduced. They are the standard on how we can make changes to any object, and make others experience it. Every animation tells a different story and so needs the same attention. A great animation will help better communicate with the viewer while also giving an image or an idea of the brevity of this designer. The twelve principles, when divided, help us understand every aspect of animation. Anticipation and Follow-through can bring new energy to movements. Timing and Spacing can help distribute weight and make choices possible in animations. Squash and Stretch can help bring new dimensions to live, by ways in which a material is used while manipulating as desired. Secondary Action is as important as the main action, it helps give new life to the action while allowing users to look at the surroundings around.

Following these principles as standards can help make a more engaging user interface or animation for users. Much of our digital media uses the same principles to showcase every aspect of animation and media projection we come across. The way advertisements and marketing material are made, to the way our smartphone applications are made in a consistent layer by layer way. There is no denying that decade old principles provided by the pioneers of animation and art will, for now, stay there for the future too.